The logo features a pixellated form that references the broken up particles in nano-technology and the connection of multiple parts through scientific research. The clean and minimal design provokes a futuristic point of view which relates to the research done in aiming to better the future of human consumption.
We wanted to let the research speak for itself and portray the trust the brand has in itself. We've done this by keeping the nature of the design grayscale. When developing the brand it was important that the impression people got was mature and knowledgeable, which in turn, positively affects the level of trust consumers have towards company.