Well is a Hong Kong based creative collective that is focussed on developing, refreshing and giving substance to branding and visual identity systems. We are not restricted by geography and have worked with clients big and small all over the world.
1. Research
Every creative endeavour Well takes on starts with a solid foundation of research. But even From in-depth competitor analysis to internal heated debates over minuscule details, we’re always looking to put every brand’s customers at the forefront of our intentions so that our clients can start to see return on their investment in great design.
2. Brand Strategy
Piles of research and documentation is nothing without applying the good, the bad the do’s and the dont’s to a concise and intention driven creative work. We create simple yet rich brand strategies that allow business owners to understand their brand and customers. Thou shalt not veer off course!
3. Naming
Often times we partner with businesses that have an idea of what they want to call their business, sometimes they’re not so sure. We provide assistance based on research, that sets companies up with distinctive, memorable and long lasting name and slogans.
4. Brand Identity
From strategy, we dive right in - and we dive deep. We believe in exploring all the appropriate possibilities for a brand to fit its market and to ultimately stand out from other products and services currently in the market. We leave no stone unturned, no detail missed and possibilities surface without damn good reason.
5. Content Production
Content is king int his day and age. We delight in producing promotional content for social media, ad campaigns, print media and creative copywriting. Creativity, voice and tone is important when speaking to consumers, we make sure brands are heard, load and clear.
6. Digital Design
Rooted in the ease consumer journeys, we once again keep usability and and the customers feelings at heart to produce simple, intuitive experiences in web, app and e-commerce that offers value to the customer rather than confusion or apprehension. The journey is the exciting part, we like to clearly map it out.
Some of our clients:
• Dean and Deluca
• Ogilvy
• Calzedonia
• Studio City
• Starbucks
• Gap
• Reset Bioscience
• Maximal Concepts
• Twenty Six by Liberty
• Fish & Meat
• Kryptek
• Mott 32
• Genevieve Co.
• Brickhouse
• ABC Pathways School
• Blue Butcher
• Samsung
• Charlie & Rose
• Infrustructure (HK)
• Global Pop Up
• Mayfair Property
• Play Nightclub
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